Real change by real people

Get Matched Vote Your Values

What We've Accomplished So Far

In 2020 we helped thousands of voters find the politicians that they could “bring home to mom” and who they should “leave on read” with our dating app for elections. Our dedicated team of over 130 volunteers conducted more than 4,000 of research on where the candidates stood on the issues, so users could be matched on the issues important to them and NOT just party or immutable characteristics like race, gender, or sexual identity.

We've teamed up with Shoppyist so you can shop your values

We've teamed up with Shoppyist so you can shop your values

Everyday big brands use YOUR money to fund THEIR values. Stop funding corporate interests and start funding the world you believe in. Start spending YOUR MONEY with the businesses that share YOUR values.

Get Started

How You Can Shop Your Values

Join our email list

By joining the VotingSmarter or Shoppyist email lists, you'll get VIP access to our brand scores and the Shoppyist app once it's live.

Get the Shoppyist app this Fall

The Shoppyist app will be powered by VotingSmarter's non-partisan data and match you with brands based on the issues that YOU care about!

Make an impact as you shop

See which brands are using YOUR money to buy politicians, and then shop with the ones who match YOUR values.

VotingSmarter's Mission

We believe the big problems that we face as a country ARE fixable, but it will take a lot of us to do it from outside the system. But getting more people involved requires honestly, clarity, and simplicity. That's why everthing we has to be fair, fast, and fun. Our nuetrality leads to trust, and trust leads to engagement. Regular people don't have the time or energy for politics, so we have to be consise. Most people think politics feel complicated and boring, so we have to be engaging. With all this in mind we build tech and make content striving for these 3 goals:

  • Make politics easier for everyone
  • Increase primary election turnout
  • Disrupt the corruption of money in politics
Support Us

What do we look at?

We help you align with candidates & Brands based on these values




Gun Laws




Free College

Global Trade


US Military


Gov’t Debt

All The Takes

Our Podcast - Pocket Politics

Check out Pocket Politics, our breakdown of recent news and public policy from the hightly varied political perspectives of our team.


The Impartial: Our Take on News & Policy

Lobbying in our Prop System

Written by Aadit Agrahara With many disenfranchised with the current government system citing a gridlocked system that prevents

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Why some distrust our government—And how we can fix it.

Dr. Anthony Fauci testifying before Congress regarding Covid-19 protocols and vaccines. “Trust the science” is a phrase that

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What is Greenwashing and Who is Participating?

It's easy for companies to make bold claims about how environmentally sustainable they are or are becoming now

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Here’s the Deal with NFTs and What We Know

Photo by Andrey Metelev on Usplash Today, NFTs (Non-fungible tokens) have rapidly become a way for citizens to

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Ghislaine Maxwell & Jeffrey Epstein’s Criminal Empire

  Written by Sean Duffy: Content Writer at VotingSmarter Ghislaine Maxwell, former girlfriend and close confidant to Jeffery

Read More


What Our Users Say About Us

Literally so easy and quick to find out the right candidates for me.
Such a smart idea!


App Store User

So cool to take the survey in its dating app format.. the most modern and user friendly program


App Store User

Love that the app is so informative and easy to use! Looking forward to future use.

Safeway Salad

App Store User

We want to hear from you!

Follow us on TIkTok, Insta, Twitter, and Linkedin @VotingSmarter And check out our partner Shoppyist at @shoppyist or at