MAKE A DIFFERENCE while you shop

Get Matched Shop Your Values

Using Our Extension is Simple

How You Can Begin ShoppingSmarter

Download the Extension

Find our free extension on the Chrome Store! As a nonprofit we made our software free to maximize your civic engagement!

Take a Short Quiz on the Issues

By taking our quiz, we'll be able to match you to the brands that align with your values automatically.

Make a Difference While You Shop

Thats it! Our extension shows you how well you match with each brand you visit. Making sure your money supports the world you want to see.

Making a Difference While Shopping is Easy

Making a Difference While Shopping is Easy

Everyday big brands use YOUR money to fund THEIR values. Stop funding corporate interests and start funding the world you believe in. Start spending YOUR MONEY with the businesses that share YOUR values.

Get Started

What do we look at?

We help you align with these values




Gun Laws




Free College

Global Trade


US Military


Gov’t Debt

All The Takes

Our Podcast

Check out Pocket Politics, our weekly breakdown of news and public policy from our team's varied political perspectives.


The Impartial: Our Take on News & Policy

Ghislaine Maxwell & Jeffrey Epstein’s Criminal Empire

 Written by Sean Duffy: Content Writer at VotingSmarterGhislaine Maxwell, former girlfriend and close confidant to Jeffery Epstein, was found

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The United States on Marijuana

Whether you’re on a psychoactive-induced excursion with your buddy to the nearest White Castle two towns over or enjoying Mary Jane after

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Misleading Eco-Sustainability in the Fashion Industry

the world becomes increasingly aware of the threat posed by climate change, greater attention has been turned to

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The Military-Entertainment Complex and Call of Duty: A Bizarre Tale of Truth Being Stranger Than Fiction

Call of Duty, the bombastic, high-octane, arcade-shooter, has become a monolith in the games industry. The series has

Read More


What Our Users Say About Us

Literally so easy and quick to find out the right candidates for me.
Such a smart idea!


App Store User

So cool to take the survey in its dating app format.. the most modern and user friendly program


App Store User

Love that the app is so informative and easy to use! Looking forward to future use.

Safeway Salad

App Store User